Mochammad Fattah, Luchman Hakim, Soemarno Soemarno, Pudji Purwanti
This project aims to formulate a strategy for enhancing coastal tourist attractions by leveraging the local culture of the Mandar Village population in Banyuwangi Regency Indonesia. The research methodology employed is ethnography with a purposive sampling technique, specifically involving customary leaders, customary executors, religious leaders, tourism officials, and villagers from Mandar. The data analysis employed historical analysis, SES analysis using RStudio software, and SWOT analysis. The Mandar tribe plays a significant role in assisting the Blambangan Kingdom. The existence of the Mandar tribe in Banyuwangi has preserved the authenticity of their culture, which continues to be practiced today under the identity of Mandarwangi. This local culture can serve as a conduit for tourism, facilitating the preservation of cultural heritage while bolstering the economy of the surrounding community sustainably. Kampung Mandar is an ancient settlement situated in the eastern extremity of Java Island, along the banks of the Kalilo River. The Mandar customs with potential for tourism development includes ethnic food practices, saulak, and slametan laut. The Mandarwangi tribe continues to consume traditional foods and beverages such as janda cake, buras, cotto makasar, pallumara, barongko, and sarabba. Saulak is performed by the Mandarese indigenous community during marriages, seven-month celebrations, and circumcisions as a means of warding off misfortune. Slametan laut is a Mandar customs practice begun in the late 1700s, including the offering of crops to the ocean as an expression of gratitude towards fisherman. The development strategy that customary managers can implement is S-O or aggressive, which includes: enhancing the management of customary organizations, augmenting tourism management collaboration, developing tourist attractions, executing physical development with traditional elements, and improving the dissemination of information regarding customs. © 2025, Editura Universitatii din Oradea. All rights reserved.
Universitas Brawijaya, Faculty of Agriculture, Doctoral Program in Agricultural Sciences, Malang, Indonesia; Universitas Brawijaya, Faculty of Mathematics and Natural Sciences, Malang, Indonesia; Universitas Brawijaya, Faculty of Agriculture, Malang, Indonesia; Universitas Brawijaya, Faculty of Fisheries and Marine Sciences, Malang, Indonesia
