Hendra Darmawan, Andi Reza Perdanakusuma, Uun Hariyanti
Micro-mobility, particularly e-scooter services, is becoming increasingly popular on campus as an environmentally friendly and efficient transportation solution. The Beam Mobility application, as a provider of e-scooter services, enables users to rent vehicles through a mobile app. As urban campuses seek sustainable and cost-effective mobility solutions, understanding user behavior toward e-scooter adoption becomes essential. This study aims to identify the factors influencing behavioral intention and actual use of the Beam application in a university environment using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model, with the addition of one external variable, Information Quality. The research involves one hundred respondents from the campus environment, selected using purposive sampling. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to validate the research model using SmartPLS3. The analysis results show that performance expectancy, social influence, hedonic motivation, and price value significantly impact the intention to use the beam application. In contrast, effort expectancy, facilitating conditions, and information quality do not have a significant effect. These findings suggest that functional benefits, peer influence, and Hedonic Motivation are more dominant in shaping user adoption than ease of use or external support systems. This investigation grants insight to the developers of Beam Mobility to enhance the Hedonic Motivation provided to users and improve the emotional experience felt by users while using the application. © (2025), (Insight Society). All rights reserved.
Department of Information System, Universitas Brawijaya, East Java, Malang City, Indonesia
