Carmel Meiden, Made Sudarma, Ali Djamhuri, Aji Dedi Mulawarman
This study aims to reveal the motivation of Accounting Studies Program (ASP) in producing Accreditation Borang Texts (ABT). This research used a Critical Discourse Analysis (CDA) model of van Dijk. The production of accreditation borang texts by Accounting Study Program is influenced by the context and the subject' social cognition. The results of the study on accreditation borang texts are not neutral but are socially constructed through language practices that represent the hegemonic masculine materialistic ideological struggle. Accreditation borang text deconstruction is required to release by presenting local values as the the Short- Term RescueTheory (STRT).
Institut Bisnisdan Informatika Kwik Kian Gie, Jl. Yos Sudarso Kav 87, Jakarta, 14350, Indonesia; Fakultas Ekonomidan Bisnis, Universitas Brawijaya, Jl. MT Haryono No. 165, Malang, 65145, Indonesia
