Sanggar Kanto, Maya Diah Nirwana, Ima Hidayati Utami, Sandra
This research primarily aims to build peoples' awareness to the benefit of waste from Supit Urang Landfill - Malang. Several issues highlighted in this research are: 1) to describe the public perception on the use of landfill gas from waste processing; 2) to determine the government's role in campaigning the conversion of waste into landfill gas to the public around Supit Urang landfill; 3) to determine the roles of community leaders in compaigning the conversion of waste into landfill gas to the people surround the landfill; 4) to identify campaign obstacles; 5) to create a proper campaign model. This study employs qualitative approach. The primary data is collected through observation, in-depth interview, and Focus Group Discussion (hereafter FGD) with the following informants: 1) villagers of Mulyorejo, Sukun District, Malang, 2) community leaders in Mulyorejo village, Sukun District of Malang, 3) Officers in Department of Environment Cleanliness and Gardens (hereafter DKP), 4) and a bioenergy expert from University of Brawijaya. In addition, the secondary data is collected from related references and documents. The study summarizes five findings. First, Most society has positive perception on the use of landfill gas in terms of money saving as it is free, but few people are still worries about the danger of explosion and the hygiene of the food cooked using landfill gas. Second, DKP only provides stickers and word of mouth communication as the campaign media which the authors consider them insufficient. Third, community leaders play an important role as opinion leaders. Fourth, campaign obstacles are people's worries to the safety of the installation and the hygiene of the food cooked using landfill gas. Fifth, the ideal model for the campaign is a model that has identification, legitimacy, participation, penetration, and distribution stages.
Faculty of Social and Political Sciences, University of Brawijaya, Jl Veteran, Malang, 65145, Indonesia; Faculty of Agricultural Technology, University of Brawijaya, Jl Veteran, Malang, 65145, Indonesia
