Rachmat Kriyantono
There aretwo terms that refer to the similar activities in Indonesia: Public relations (PR) and society relations (Humas). Based on the Self-Fulfilling Prophecy Theory, it is assumed that the term that is inherent in a person can influence the behavior of a person who bears that term. However, it is interesting assessing whether differences in these terms affected the role played by practitioners in the different context of organizations: business and government. The ten principles of Excellence Theory areapplied in this research to evaluate the practitioners' activities. Through online surveys, the authorrevealsseveral propositions about the practice of public relations and Humasin Indonesia, among others, public relations practitioners tend to have a balance of public priority objectives, internal and external, rather than Humas practitioners;public relations practitioners tend to perform a managerial role than the Humas practitioners;and public relations practitioners tend to be more excellent than the Humas practitioners. This study also confirms that it would be possible that the Excellence Theory is still partially adopted, not its whole principles. Subjects: Business and Organizational Management, Communication, Public Relations, Organizational Management, Social Sciences. © Serials Publications Pvt. Ltd.
School of Communication, Brawijaya University, Malang, Indonesia
