Melkianus D.S. Randu, Budi Hartono, Bambang Ali Nugroho, Hari Dwi Utami
The objective of this study is to formulate alternate strategies in developing horse breeding that has socio-cultural concept in the Regency of Sumba Barat Daya through evaluation on its internal and external factors. The data were collected from November 2015 to July 2016. Survey was held on 27 experts who were selected purposively. Analyzing tool being used is SWOT. The results of the research show that the position of horse breeding with socio-cultural concept in the Regency of Sumba Barat Daya is on the first quadrant, that is to say growth oriented strategy. Therefore, the application of SO strategy using the internal strength of Regency of Sumba Barat Daya is needed to gain all benefits from the external opportunity in horse breeding development. © 2017 Serials Publications Pvt. Ltd.
Faculty of Animal Husbandry, Brawijaya University, Veteran Street, Malang, 65145, Indonesia; State Polytechnic of Agriculture in Kupang, Indonesia
