Ajeng Wahyu Puspitasari
This paper aims at investigating the implementation of business ethic in order to increase farmer's prosperity. Achieving the objective of the paper, a qualitative approach is used. One of the implementation of Islamic business ethics in farming is the determination of selling price to be fair price. Farmers and traders firstly determine their selling price. The selling price must reflect justice both sides, farmers and traders, so it will create a fair price. Then, the farmers create falah by increasing their prosperity. Finally, the farmers change their perspective that being prosperous is not only about how to get profit but also create falah. Copyright © 2018 Inderscience Enterprises Ltd.
Department of Islamic Economics, Faculty of Economics and Business, Universitas Brawijaya, Jl. MT. Haryono 165 Malang, East Java Province, Indonesia
