Nanang Suryadi, Yuyus Suryana, Rita Komaladewi, Diana Sari
The purpose of this paper is to explain the past and present of value concept (Consumer, Customer and Perceived Value). The discussion is carried out by studying the development of the concept published in journals indexed in Scopus since 2009-2018. The approach used is a literature review. Many authors use various terms but refer to one thing: "value". From the various definitions and opinions of the researchers, it is possible to note some similarities in general, that value is the consumers' perceptions of what they receive with what they provide. What they receive can be a benefit, or utility, whereas what they provide is a cost or sacrifice. Researches and definitions from authors that were written in three and two decade ago still relevant and become stream in recent year researches. © 2018, Allied Academies.
Universitas Brawijaya, Indonesia; Universitas Padjadjaran, Indonesia
