Nugroho Bani Ismoyo, Djumilah Hadiwidjojo, Fatchur Rahman, Mintarti Rahayu
This study aim is to examine the factors effecting the consumer satisfaction and repurchase intention. The population is consumer from all 22 branches of One Mart mini market in Bengkulu Province. Samples are 200 respondents. Data were collected using a five-point Likert scale. The data analysis tool used is Structural Equation Model (SEM) using AMOS 22 software. The research shows the following results. First, service quality does not affect on customer satisfaction. Second, good service quality affects on customer value. Third, good customer value affect on customer satisfaction. Fourth, customer satisfaction does not affect on repurchase intention. Fifth, good customer satisfaction affects on brand choices. Sixth, a good brand choice affect on consumer repurchase. © 2018 IAEME Publication.
Management Science Department, Economic and Business Faculty, Brawijaya University, Malang, Indonesia
