Nurdewanto Bambang, Sonalitha Elta, Ratih Salnan, Nadia Rosmalita Sari
MSME is a business group of society that does not have an integrated system like a large industry which makes it difficult to access information toward the location of foreign markets. This study develops Market Matching application to determine the location of foreign marketing and the type of products that must be exported to reduce the number of losses due to the congestion of turnover of goods to make it profitable for MSME. Stages to develop this market matching system are the identification and analysis of ongoing export marketing activities in MSME, designing marketing system that fits the analysis, establishing market matching system, and system implementation. This study proposes fuzzy control to determine the number of export and export market destination. Market matching application obtained recommendation of export destination based on the types of product and level of importer need. This study obtained the system’s accuracy in 100% range. © Universiti Putra Malaysia Press.
Department of Information System, Faculty of Information Technology, University of Merdeka Malang, Malang, Indonesia; Faculty of Engineering, Universitas Brawijaya, Malang, 65145, Jawa Timur, Indonesia; Faculty of Computer Science, Universitas Brawijaya, Malang, 65145, Jawa Timur, Indonesia
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