M. Saadah, I. Santoso, S.A. Mustaniroh
Paprika is a commodity that being developed in Pasuruan Regency. Paprika supply chain activities in Pasuruan Regency have problems in supply availability and development of marketing strategies. Fixing the problem allows paprika from Pasuruan Regency to compete with another commodity producers and expanse their market products. The purpose of this study is to determine the model of the institutional structure of the supply chain of paprika, to determine the elements, sub-elements, and relationships between each element in the supply chain. This study used Interpretive Structural Modeling (ISM) for method which involves 5 experts as respondents. The results show that there are four key elements including elements of constraints, needs, goals and institutions involved. Based on the Dependence Drive-Power (DP-D) matrix, the key sub-elements of the needs element are capital, were positioned in the independent sector. The DP-D matrix for key sub-elements of the element of need is the improvement of distribution facilities and infrastructure and the enhancement of the role of farmer groups were positioned in the linkage sector. In the DP-D Matrix for objective elements, there are key sub-elements, namely increasing productivity in the Linkage sector. Actors who act as key sub-elements of the elements of the institution involved are farmers and wholesalers. The findings of this study suggest several managerial implications to be carried out in paprika supply chain activities namely increasing productivity, coordinating between actors in the supply chain, obtaining capital assistance, and assistance in facilities both in production and distribution activities by the government. © 2019 Institute of Physics Publishing. All rights reserved.
Department of Agro-industrial Technology, Faculty of Agricultural Technology, Universitas Brawijaya, Malang, Indonesia
