Nurjannah, Darmanto, Solimun, Ani Budi Astuti, Adji Achmad Rinaldo Fernandes, Luthfatul Amaliana, Indah Yanti, Riyanti Isaskar
Regional autonomy causes the Government of Malang Regency needs to increase local revenue, one of them by maximizing the existing tourism potential, such as Balekambang Beach and Batu Bengkung attractions. The purpose of this study is to determine the grouping of tourists formed based on demographic segmentation and satisfaction of tourists who visit the two beach attractions. The statistical analysis that can be used for grouping objects is cluster analysis. For mixed data, the combination of metric and non-metric grouping data can be performed with Two Step Cluster Analysis. The population in this study is all tourists Balekambang beach and Batu Bengkung, Malang regency. Using the rule of tumb, the sample size for this study is 120 samples. Sampling technique in this research use nonprobability sampling method with accidental base and quota sampling. This research applied two step cluster analysis using log-likelihood distance. The results of this study showed that Balekambang Beach and Batu Bengkung Beaches each formed three optimal clusters, while the tourists from the two coastal joints formed two optimal clusters. Overall, the tourist clusters formed on the joint and each coast have low satisfaction rates. © 2019 Published under licence by IOP Publishing Ltd.
Statistics Department, Faculty of Mathematics and Natural Sciences, University of Brawijaya, Indonesia; Mathematics Department, Faculty of Mathematics and Natural Sciences, University of Brawijaya, Indonesia; Social Economic Department, Faculty of Agriculture, University of Brawijaya, Indonesia; Kelompok Kajian Pemodelan Statistika Aplikasi di Bidang Manajemen, Faculty of Mathematics and Natural Sciences, University of Brawijaya, Indonesia
