Editorial: Generation Alpha and the evolution of consumer insights

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Hiram Ting, Mukhammad Kholid Mawardi, Jiankun Gong, Tat-Huei Cham, Mumtaz Ali Memon, Risidaxshinni Kumarusamy, Vuong Le Hong, Jiawen Yu, Daryl Ace Cornell

2026 Young Consumers Vol. 27 Issue 3 Editorial Cited by 0 Quartile Top Tier

Abstract

[No abstract available]

Affiliations

Faculty of Tourism, Van Hien University, Ho Chi Minh City, Viet Nam; Faculty of Vocational Studies, Brawijaya University, Malang, Indonesia; Faculty of Administrative Science, Brawijaya University, Malang, Indonesia; Department of Media and Communication Studies, Universiti Malaya, Kuala Lumpur, Malaysia; Swinburne University of Technology, Sarawak Campus, Kuching, Malaysia; School of Social Sciences, Business and Law, SDU University, Kaskelen, Kazakhstan; Strategic Research Institute, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia; Putra Business School, Serdang, Malaysia; School of Foreign Languages, Nanfang College Guangzhou, Guangzhou, China; Graduate School, Polytechnic University of the Philippines, Manila, Philippines