Indah Yanti, Darmanto, Solimun, Nurjannah, Ani Budi Astuti, Adji Achmad Rinaldo Fernandes, Luthfatul Amaliana, Riyanti Isaskar
The food business is one of the most sought after businesses in Indonesia because it includes long-term business. The factors that affect customer satisfaction there are four namely product quality, price, taste and quality of service. However, in this research will be added promotion variable. Weaknesses Regression analysis is improved by the current commonly used statistical modelling which involves at least one exogenous variable, an endogen intervention variable and a pure endogenous variable is path analysis. This study has originality which will use multigroup modelling based on path analysis. In this research will be used Hypothesis Testing of Linear Parameter Function in order to compare the results between the two groups. Respondents in this research are Brawijaya University Statistics students from 2014 to class of 2017. Evaluation of lane analysis model using the coefficient of determination total and theory trimming. In the modern food group used t-test and for traditional food group used Hypothesis test of linear function parameters (HFLP). Where based on hypothesis testing on both models produce different results. In the modern food group there are 4 variables that (significantly) affect Customer Satisfaction namely Product Quality, Price Compliance, Quality of Taste, and Service Quality. © 2019 Published under licence by IOP Publishing Ltd.
Mathematics Department, Faculty of Mathematics and Natural Sciences, University of Brawijaya, Indonesia; Statistics Department, Faculty of Mathematics and Natural Sciences, University of Brawijaya, Indonesia; Social Economic Department, Faculty of Agriculture, University of Brawijaya, Indonesia; Kelompok Kajian Pemodelan Statistika Aplikasi di Bidang Manajemen, Faculty of Mathematics and Natural Sciences, University of Brawijaya, Indonesia
