Candra Adi Intyas, Agus Tjahjono, Suluh Elman Swara, Moh Erfan Arif, Illisriyani Ismail
The ornamental coral trade contributes to coastal livelihoods in Indonesia but operates under increasing regulatory, ecological, and operational constraints. Previous studies have largely focused on ecological conservation and trade regulation, while diagnostics of firm-level supply chain management (SCM) performance remain limited, particularly in biologically sensitive and highly regulated post-moratorium contexts. This study assesses SCM in the ornamental coral supply chain of Indonesia’s Bali Strait using an integrated supply chain operations reference (SCOR) and Analytic Hierarchy Process (AHP) approach. An exploratory multi-case diagnostic design was applied, involving three supply chain actors: one exporter and two local suppliers. SCOR version 11.0 was used to evaluate performance across five attributes—reliability, responsiveness, agility, cost, and asset management efficiency—while AHP was used to derive managerial weights. The results indicate that the exporter achieved the highest overall SCM performance score (94.12), followed by the first local supplier (91.67) and the second local supplier (81.09), with an average performance score of 88.96, classified as average. Intermediate diagnostics reveal that responsiveness and asset management efficiency represent the weakest attributes among local suppliers. Although sustainability was not directly measured, the identified SCM performance patterns provide important sustainability implications for regulated and biologically sensitive marine supply chains. Copyright: © 2026 The authors. This article is published by IIETA and is licensed under the CC BY 4.0 license (http://creativecommons.org/licenses/by/4.0/).
Department of Fisheries and Marine Socio-Economy, Faculty of Fisheries and Marine Science, Universitas Brawijaya, Malang, 65145, Indonesia; Department of Industrial Engineering, Faculty of Engineering, Universitas Brawijaya, Malang, 65145, Indonesia; Department of Management, Faculty of Economics and Business, Universitas Brawijaya, Malang, 65145, Indonesia; Centre for Policy Research, Universiti Sains Malaysia, George Town, 11800, Malaysia
